Above It All Balloon Co.

Above It All Balloon Co. is an established hot air balloon excursion company in Snowmass, Colorado. This personal project focused on refreshing the brand to better reflect the excitement and awe of the ballooning experience while maintaining the company’s existing identity.

Inspired by the Colorado state flag, the updated color palette uses red, blue, and yellow to create a bold, regionally-rooted system that feels both energetic and refined while the logo was simplified and elevated for improved readability across digital and print applications. An angled hot air balloon icon introduces a sense of movement and ascent, visually reinforcing the feeling of soaring across the Colorado sky. The result is a modern, cohesive identity that feels authentic and inviting to both tourists and locals.