DCL Magazine
Art Direction, Branding, Layout Design, Advertising
My process began with in-depth research into Art Deco design principles — examining typography, architecture, and decorative patterns found on the ships — and identifying ways to weave these into the existing magazine brand DNA. I developed a system of graphic motifs, layout grids, and type treatments that reflected this style without overwhelming the content. Collaboration with the editorial team ensured the tone remained consistent, striking a harmony between sophistication and brand playfulness.
As the Associate Art Director for DCL Magazine, I was brought in with only an established logo — one intentionally aligned with its sister publications, DLR Magazine and WDW Magazine. From there, I was entrusted with building the visual identity of the magazine from the ground up. I developed the full brand system including the color palette, font and paragraph styles, and overall layout direction. I also led the creative vision for our initial prototype, what we called the “float test,” personally designing 45 of its 68 pages. The test issue was a resounding success, ultimately paving the way for the magazine’s official launch in 2026.
Throughout the design process, I paid close attention to the balance of visual hierarchy, negative space, and editorial pacing. Elegant serif fonts, gold and navy accents, and structured layout compositions reinforced the Art Deco influence. I also introduced subtle nods to maritime design to stay rooted in the cruise line theme. The result is a polished and immersive issue that feels elevated yet inviting — a modern celebration of classic design sensibilities tailored to Disney’s joyful spirit.
I was invited to preview one of Disney’s newest ships, the Treasure, on a media sailing and had the honor of working alongside the Editorial Director to photograph hidden details, art, and dining experiences during my stay. ‘A World of Treasure’ features not only my design, but my photography of specially curated art throughout the ship.
